Burth Jonathan

Jonathan Burth, Chief Operating Officer of Vita Coco Company (NASDAQ: COCO), has been a consistent seller of the company’s stock over the past year, with no open-market purchases on record. Across 41 Form 4 filings, Burth has disposed of approximately $15.2 million in shares, entirely through open-market sales (code S), while acquiring only $237,162.75 in value—all from equity grants (code A) rather than discretionary buys. The pattern is unambiguous: every transaction involving actual cash outlay has been a sale, and the recent activity shows no reversal of that bias. The selling has been steady and substantial, particularly in the spring of 2026. Burth executed eight open-market sales between March 16 and June 11, 2026, ranging from $511,673.50 to $2.4 million per transaction, for a combined total of roughly $10.8 million in that three-month window alone. The largest single sale occurred on June 11, 2026, when he disposed of $2.4 million in COCO shares. Each sale was paired with option exercises (code M) of similar or smaller value—for example, the June 11 sale was accompanied by exercises worth $65,393.65 and $239,946.35—suggesting the sales are tied to the conversion of existing equity awards rather than new accumulation. Notably, Burth has not made a single open-market purchase (code P) in the entire filing history, and the recent activity is entirely one-directional. The only non-sale transactions are routine: tax withholding (code F) on vesting dates, a February 20 grant of $237,162.75, and the option exercises that precede the sales. This is a textbook pattern of an executive monetizing equity compensation, with no indication of conviction buying or a shift toward accumulation. The dollar values are meaningful—$15.2 million in total sales against zero buys—and the cadence of roughly monthly disposals suggests a systematic approach to liquidity rather than opportunistic timing.