Joanne C. Crevoiserat, CEO of Tapestry, Inc. (TPR), has demonstrated a clear selling bias in recent insider transactions, with $37.8 million in total sales outweighing $20.8 million in purchases across 24 filings. Her activity has been concentrated in TPR shares, with only two non-monetary GM transactions appearing in the record. The most recent trades, all occurring on February 18, 2026, involved four separate sales of TPR stock totaling $10.7 million, with individual transactions ranging from $2.05 million to $5.72 million. These disposals followed earlier sales on November 21, 2025, when she sold $3.34 million worth of shares alongside a $5.19 million purchase.
Prior to these transactions, Crevoiserat executed significant acquisitions in August 2025, including a $7.45 million purchase on August 22 and a $7.5 million award on August 18. However, the subsequent sales—particularly the cluster in February 2026—suggest a shift toward reducing her position. The absence of any recent buys reinforces this trend. While some transactions appear to be related to awards (coded "A") or option exercises (coded "M"), the majority represent open-market sales (coded "S") or dispositions following option exercises (coded "F"). The pattern indicates a net reduction in her TPR holdings over the observed period.
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