Cyr William B., chief executive officer of Freshpet (FRPT), has filed 116 Form 4 transactions across two companies, with a heavy sell bias. His cumulative open-market sales total $33,218,862.73, against open-market purchases of just $149,445. The most recent activity, all in FRPT, shows 13 sell transactions between August 21 and August 26, 2026, with no corresponding buys. Those sales range from $41,975.01 to $3,070,651.98 per transaction, and the largest single sale on August 24 was $3,070,651.98.
The August trades pair each sale with an option exercise (code M) of nearly identical value. For example, on August 26 he sold $73,816.60 worth of shares and exercised options valued at $73,748.07, then sold $83,694 and exercised $83,579.10, and later sold $2,763,312.69 against an exercise of $577,401.66. The pattern repeats on August 24 and August 21, where sales of roughly $3 million each accompany option exercises of about $638,034.87. This structure suggests the sales are tied to exercising options and disposing of the resulting shares, rather than reducing an existing stake from open-market accumulation.
Across his entire filing history, Cyr has acquired no shares through open-market purchases in the recent period, and his total acquired value is zero. The only buys on record, $149,445, are dwarfed by the sell total. His activity is concentrated in FRPT, with the second company accounting for a minor share of the filings. The recent direction is uniformly toward selling, with 13 consecutive sell codes and no purchase codes in the latest batch.
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