Matthew Farrell, President and CEO, has engaged in significant insider trading activity across four companies, with a clear bias toward selling. His 27 reported transactions include $56.5 million in total sales compared to $24.1 million in purchases. The bulk of his selling occurred in Church & Dwight (CHD), where he offloaded $28.6 million worth of shares on March 11, 2024, followed by another $27.6 million sale on February 6, 2024. These disposals dwarf his acquisitions in the same company, which were limited to smaller awards and option exercises. More recently, Farrell has shown a shift toward buying activity, particularly in Trinseo (TSE), where he made three consecutive purchases totaling $240,027 in August 2025. His latest transaction, a $464,814 purchase of e.l.f. Beauty (ELF) shares on February 20, 2026, suggests a continued but measured accumulation strategy. While Farrell’s trading history reflects a broader trend of monetizing his CHD holdings, his recent moves indicate selective investment in other holdings, including NOVT and ELF, where activity has been limited to awards or smaller purchases. The data reveals no clear pattern of material disposals in these positions, leaving his long-term allocation strategy open to further observation.
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