Flees Lori Ann, President and CEO of both Valvoline (VVV) and Harley-Davidson (HOG), has maintained a distinctly one-sided footprint in SEC Form 4 filings over the past year: 50 transactions across the two companies, with zero open-market sales. The aggregate picture shows roughly $214,000 in open-market purchases and $354,000 in acquired shares, almost entirely through recurring compensation grants. The buying bias is unambiguous, though the scale is modest relative to her executive compensation.
The most recent activity, spanning late 2025 through mid-2026, is dominated by small, biweekly VVV grants—typically $950 to $975 each—that appear to be automatic stock awards tied to her compensation plan. These are interspersed with larger one-off events: a $138,690 open-market purchase of VVV on November 24, 2025, and a $75,546 open-market purchase of HOG on March 9, 2026. The only sell-side transaction in the window was a November 28, 2025, tax-withholding event (code F) totaling $38,167, which is mechanical rather than discretionary. No code S sales appear anywhere in the record.
The pattern suggests a CEO who is consistently accumulating equity in both firms through compensation, while making occasional, deliberate open-market purchases at meaningful dollar values. The two discretionary buys—VVV in November and HOG in March—came at different points in each stock’s cycle, but both were sizable relative to her typical grant amounts. The absence of any open-market sales, combined with the steady drip of small grants, points to a holder who is building rather than trimming positions, though the compensation-driven nature of most transactions limits what the data alone can say about conviction.
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