Glenn D. Fogel, CEO and President of Booking Holdings (BKNG), has demonstrated a consistent pattern of selling company stock, with no recorded purchases across 120 transactions. SEC filings reveal $56.4 million in total sales, with no buy activity. His recent trades, concentrated in February and March 2026, include 21 sales totaling millions in proceeds. On March 16, 2026, Fogel executed multiple sales ranging from $17,213 to $334,720, with the largest single-day transactions including $283,416 and $334,720. Earlier that month, on March 4, he reported dispositions of $5.05 million and $29.71 million under codes "F" (likely representing option exercises or awards). February 17, 2026, saw another cluster of sales, with individual transactions between $41,437 and $207,532.
Fogel’s trading history is exclusively tied to BKNG, with no diversification into other securities. The absence of buys suggests a long-term divestment strategy rather than accumulation. While the March 4 filings indicate possible option-related activity, the subsequent sales in mid-March and February reinforce a clear trend of reducing his position. The transactions, often executed in batches, may reflect prearranged trading plans, though the filings do not specify. The scale and consistency of these sales underscore a sustained disposition of holdings rather than short-term adjustments.
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