Fogel Glenn D, CEO and President of Booking Holdings (BKNG), has filed 124 Form 4 transactions, all in that single company. The pattern is one-sided: total sales reached $24.76 million, with zero open-market purchases and zero acquisitions. The recent activity, covering 21 sell transactions, shows consistent disposition of shares.
The most concentrated selling occurred on April 15, 2026, when four separate sales totaled roughly $3.1 million. The largest single-day activity came on March 16, 2026, with 12 sales ranging from $17,213 to $334,719, cumulatively near $1.6 million. February 17, 2026 saw four smaller sales totaling about $452,000. These open-market sales (code S) are the only discretionary transactions; the March 4 filings include a grant (code A) valued at zero and two tax-withholding events (code F) worth $5.05 million and $29.71 million, which are automatic and not seller-initiated.
The data shows no buying bias at any point. Fogel has not reported a single purchase (code P) across his entire filing history with BKNG. The sales are regular and recurring, appearing roughly monthly since February 2026, with values varying widely from under $20,000 to over $1.3 million. The March 4 tax withholding of $34.76 million combined far exceeds the open-market sales, indicating the bulk of his realized value came from vesting compensation rather than discretionary selling. The direction is unambiguous: steady, repeated sales with no offsetting acquisitions.
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