Hansen Paula, Chief Revenue Officer at DocuSign (DOCU), has demonstrated a clear selling bias in recent insider transactions, with $830,256 in total sales compared to just $14,521 in purchases across 29 reported trades. The activity is concentrated exclusively in DOCU shares, with all sales occurring since October 2025. The most significant disposals took place on January 2, 2026, when Hansen sold four separate blocks of shares worth $68,414, $74,558, $174,914, and $84,405—totaling $402,291 in a single day. This followed earlier sales on October 7, 2025, where three transactions amounted to $427,965. The only recorded purchase was a $14,521 acquisition on October 3, 2025, designated as an "A" code transaction, typically indicating an award or grant.
Recent filings show no buying activity, with seven sales since October 2025 and multiple "M" and "F" coded transactions—likely representing option exercises or tax withholdings—with no reported value. The pattern suggests consistent divestment, with no offsetting purchases to indicate retention of equity exposure. The absence of buys following the October 2025 grant and the concentration of sales in multi-hundred-thousand-dollar increments point to an ongoing reduction in Hansen’s DOCU position. All transactions occurred under SEC Rule 10b5-1 plans, as indicated by the "M" codes for market sales and "F" codes for tax-related dispositions.
AI-assisted summary