Hartz Julia

Hartz Julia, CEO of Eventbrite (EB), has demonstrated a clear selling bias in her insider transactions, with no recorded purchases across 28 reported trades. SEC filings reveal total sales exceeding $6.4 million, concentrated entirely in EB stock. The most significant transaction occurred on December 19, 2025, when Hartz disposed of shares worth approximately $6.26 million, followed by a smaller sale of $8,050 on November 1 of the same year. Notably, 20 of her recent filings from March 2026 show dispositions (coded "D") with no reported dollar value, suggesting these may represent non-monetary transactions such as gift transfers or option exercises. Hartz’s trading activity shows no recent buying activity and a multi-year pattern of reducing her EB position. The absence of any acquisition transactions in the dataset, coupled with the December 2025 sale representing the bulk of her monetized activity, indicates a consistent divestment approach. While the March 2026 dispositions lack monetary values, their frequency—all clustered on March 10—suggests a coordinated adjustment to her holdings. As CEO, Hartz’s transactions are closely watched, though the filings provide no indication whether these sales relate to routine portfolio management or other financial planning. The data reflects an executive steadily unwinding her stake in the company she leads.