George L. Holm has filed 56 Form 4 transactions, all in a single company, Performance Food Group (PFGC). The aggregate value of his open-market sales is $35,496,525.32, with zero open-market purchases. The recent pattern is one of steady selling, though much of it is tied to option exercises and automatic share withholdings.
The most recent filings, dated August 18 through August 23, 2026, are dominated by code F transactions (shares withheld to cover tax) totaling $4,917,102.38, alongside two code A grants valued at zero. These are mechanical events tied to equity compensation, not discretionary trades. The discretionary selling came earlier, in a series of open-market sales (code S) between June 4 and July 30, 2026. Those sales totaled roughly $16.9 million, with the largest single sale on July 30 at $3,141,994.50 and another on July 16 at $3,531,240.51. Each sale date was paired with a code M option exercise of $876,810, except the July 30 exercise of $774,010.67.
The data shows a consistent sell bias over the past two months, but the structure of the trades matters. Holm is not dumping shares outright; he is exercising options and selling a portion of the resulting shares, with additional shares withheld for taxes. The code F transactions are automatic and not a market signal. The open-market sales are real decisions, but they follow option exercises, which dilutes the conviction signal. No purchases have been recorded in the recent window, and the total buy value across all 56 filings is zero.
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