Steve Huffman, CEO and President of Reddit (RDDT), has filed 282 Form 4 transactions, all in a single company, and the pattern is overwhelmingly one-directional. Across his entire filing history, the total value of open-market sales is $96,451,286.64, while open-market purchases total $0. He has never recorded an acquisition of shares through a purchase, and his recent activity shows no buys at all. The last 20 transactions, spanning August 14 through September 29, 2026, are all sales or option exercises tied to sales, with the exception of one tax-withholding event.
The recent trades cluster around three dates: August 31, September 15, and September 29, 2026. On each date, Huffman executed multiple open-market sales (code S) alongside an option exercise (code M). For example, on September 29 he sold shares in six separate transactions ranging from $42,732 to $1,171,584, and exercised options valued at $437,719.32. The September 15 batch included sales from $49,092 to $1,212,062.88, again paired with a $437,719.32 option exercise. On August 31, sales ranged from $15,117 to $1,506,132, with an option exercise of $455,220. The largest single event in the recent window was a tax-withholding transaction (code F) on August 20, valued at $6,119,374.56, which is automatic and not a discretionary sale.
The data shows a consistent sell bias. Huffman sells on a regular cadence, roughly every two weeks, and the dollar values are substantial. The option exercises are mechanical, converting existing awards into shares that are then sold. There is no evidence in the filings of any open-market buying at any point. The absence of purchases, combined with the steady stream of sales, indicates that Huffman is monetizing his equity position rather than adding to it.
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