Shlomi Ben Haim

Shlomi Ben Haim, CEO of JFrog Ltd. (FROG), has demonstrated a consistent pattern of selling company shares over the past two years, as disclosed in SEC Form 4 filings. Since July 2025, Ben Haim has executed 22 sell transactions, totaling approximately $18.7 million in value, with no reported purchases during this period. His selling activity has been frequent and spans multiple months, with notable transactions including a $2.88 million sale on March 2, 2026, and a $2.76 million sale on December 8, 2025. Smaller transactions, such as a $36,645 sale on February 5, 2026, and a $11,343 sale on December 8, 2025, also punctuate his trading history. Ben Haim’s sales have been concentrated exclusively in JFrog stock, indicating a focus on divesting his holdings in the company he leads. The transactions vary in size, ranging from tens of thousands to millions of dollars, suggesting a structured approach to liquidating his position. Notably, his most recent sale occurred on March 25, 2026, amounting to $1.13 million. This consistent selling trend underscores a clear bias toward reducing his stake in JFrog, though the filings provide no insight into the rationale behind these transactions. The data reflects a significant reduction in his ownership over time, aligning with a broader pattern of executive divestment.