Shlomi Ben Haim, chief executive officer of JFrog (FROG), has a Form 4 record of 55 transactions in a single company, all on the sell side. His filings show no open-market purchases, no option exercises, and no acquired shares. The total value of his disclosed sales is $57.8 million, spread across 24 recent sales. The pattern is one-directional: he sells, and he does so in large blocks.
The recent trades cluster around month-end and early-month dates, with heavy activity on September 8, 2026. That day brought seven separate sales totaling $3.9 million, including transactions of $1.05 million, $897,606, and $563,357. The largest single sale in the filing history is $5.94 million on June 29, 2026. A sale of $3.73 million followed on September 2, and three sales on June 8, 2026, came to $7.9 million combined. The July and August sales were smaller, usually under $1 million each, with a few small trades near $20,000 to $26,000.
He also made one gift on September 1, 2026, valued at $0. The gift has no price attached, and it is the only non-sale transaction in the recent window. The absence of any Form 4 purchase codes (P) means Ben Haim has not put new cash into JFrog stock through the open market at any point in this filing set. His disclosed equity activity is entirely dispositive. The most recent filings, from October 7, 2026, include a $809,092 sale and a $633,995 sale alongside a $19,752 sale. That date marks the latest in a series of monthly sell events.
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