Starrs Artie, CEO of Topgolf, has demonstrated a clear pattern of selling activity across three companies—Harley-Davidson (HOG), Dine Brands Global (DIN), and Topgolf Callaway Brands (MODG)—based on SEC Form 4 filings. Over 41 reported transactions, Artie has sold shares totaling $2.25 million, significantly outweighing his purchases of $668,833.51. The majority of his sales have been concentrated in MODG, with notable transactions on August 12, 2025, where he sold shares worth $402,584.90 and $519,251.69, respectively. Additionally, a substantial sale of $642,537 occurred on April 5, 2024, further highlighting his divestment from MODG.
Recent activity continues this trend, with Artie executing two sales in March 2026. On March 6, he sold DIN shares valued at $156,213.85 in two separate transactions, followed by a sale of HOG shares worth $286,500 on March 9. These trades underscore a consistent focus on reducing holdings in these companies. While Artie has engaged in some buying activity, such as a $69,905.81 purchase of DIN shares on February 28, 2025, these acquisitions are overshadowed by the scale and frequency of his sales. Overall, Artie’s trading behavior reflects a pronounced bias toward divestment, particularly in MODG, with sporadic, smaller-scale purchases in DIN and HOG.
AI-assisted summary