Deanna D. Strable-Soethout, President and CEO of Principal Financial Group (PFG), has demonstrated a clear selling bias in her recent insider transactions, with $11.5 million in total sales outweighing $2.5 million in purchases across 33 reported trades. Her activity in early 2026 included four sales of PFG shares totaling $2.3 million, including a $697,300 disposition on January 30 and an $884,616 sale on January 29. These followed earlier sales of $742,794 and $27,750 in January 2026. The transactions contrast with acquisitions primarily tied to stock awards, such as $1.43 million in shares received on December 31, 2025, and $774,327 worth of securities on December 24, 2025.
Strable-Soethout’s trading pattern shows a consistent reduction in her PFG holdings, with no open-market purchases in recent months. The sales, executed at varying sizes, suggest a methodical approach rather than a single liquidation event. Smaller dispositions, like the $74,523 and $507,730 transactions in late February 2026, appear to be part of ongoing adjustments to her position. While the December 2025 activity included substantial stock awards and derivative transactions, the subsequent months focused almost entirely on sales, reinforcing the directional trend. The absence of buys in 2026 further underscores the disposition-heavy activity in her portfolio.
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