Termaat Tori, Chief Human Resources Officer at Harley-Davidson (HOG), has demonstrated a consistent pattern of selling activity over the past three years, with no recorded purchases in SEC filings. Since 2024, Tori has executed 25 transactions totaling $242,351 in sales, all involving HOG stock. The transactions, primarily coded as "F" (indicating open-market or privately negotiated sales), show a steady cadence of divestments, with notable sales including $61,669 on February 6, 2025, and $32,896 on February 6, 2026. Smaller but frequent sales, such as $14,544 on February 9, 2025, and $15,515 on February 17, 2026, suggest a methodical reduction in holdings rather than a single liquidation event.
The absence of any buy transactions—coupled with multiple filings showing zero-dollar "A" (award) and "M" (exercise of derivative security) codes—indicates Tori has not acquired additional shares through grants or options exercises during this period. The sales are spread across multiple dates annually, often clustered in early February, which may align with post-vesting periods or personal financial planning. While the dollar amounts are modest relative to executive compensation norms, the exclusively sell-side activity over three years reflects a clear directional bias toward reducing exposure to HOG stock. No recent transactions have been reported since February 2026.
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