Tzitzon Nicholas, Vice Chairman of ServiceNow (NOW), has demonstrated a clear selling bias in his recent insider transactions, with $4.15 million in total sales outweighing $2.57 million in purchases across 27 filings. His activity has been exclusively concentrated in NOW shares, with no trades in other companies. The most significant disposals occurred on August 18, 2025 ($1.49 million) and November 18, 2025 ($431,736), while his largest acquisition was a $972,176 purchase on August 15, 2025. Notably, all transactions since November 2025 have been sales or smaller purchases under $100,000, with his two most recent trades on February 6, 2026, involving dispositions worth $98,121 and $303,832.
The pattern shows Nicholas alternating between accumulation and reduction phases, though the net dollar flow favors divestment. His August 2025 activity was particularly active, with four purchases totaling $1.29 million followed immediately by the $1.49 million sale. More recently, his November 2025 and February 2026 filings indicate a shift toward consistent selling, with no buys recorded in the past three months. The transactions appear methodical, with sales often following periods of accumulation, though the overall trend since mid-2025 leans toward liquidation. All trades were executed under standard SEC Rule 10b5-1 codes (F, M, A), indicating prearranged trading plans.
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