Yi Steven has demonstrated a consistent pattern of selling shares in MediaAlpha, Inc. (MAX) over recent months, with no recorded purchases across 64 total transactions. According to SEC Form 4 filings, the 22 most recent trades—spanning from February to March 2026—were all sales, totaling approximately $1.1 million in aggregate value. The largest single transaction occurred on March 2, 2026, when Yi sold shares worth $391,997.95, followed by a series of smaller but regular disposals, including $80,536.80 on March 4 and $87,503.62 on February 25. The sales were executed frequently, often consecutively over multiple days, with amounts typically ranging between $28,000 and $57,000 per transaction.
The filings indicate Yi has exclusively reduced their position in MAX, with no offsetting buys or diversification into other companies. While two transactions on March 15, 2026, were coded as acquisitions (A), they carried a reported value of $0, suggesting possible option exercises or other non-cash adjustments. The sustained selling activity, particularly the higher-value disposals in early March, points to a deliberate reduction in exposure to MAX. The absence of any purchases during this period reinforces a clear divestment trend, though the reasons behind the sales remain undisclosed in the filings.
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