February 9, 2026 · Form 4 insider transaction
Yi Steven sold 4,000 shares of MediaAlpha, Inc. at $8.74 per share, a transaction worth $35.0K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 2 days after the transaction.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.; Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.60 to $8.96 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.