Yi Steven sold MAX
March 23, 2026 · Form 4 insider transaction
Yi Steven sold 4,000 shares of MediaAlpha, Inc. at $9.67 per share, a transaction worth $38.7K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
4,000
Price
$9.67
Total value
$38.7K
InsiderYi Steven
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateMarch 23, 2026
Filing dateMarch 25, 2026
Shares owned after3,051,247
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.